Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data will have no consequences. This only applies insofar as no other information is provided in the following processing operations.

“Personal data” is any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information.

Each time you access our website, your internet browser transmits usage data to us or our web host/IT service provider and stores it in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider.

Processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our offering.

Your data will be transferred to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.

Contact

Responsible

Please contact us if you wish. The controller responsible for data processing is: EasyCommerce GmbH, Delugstraße 7/2/3, 1190 Vienna, Austria, office@easy-commerce.at

Proactive contact by the customer via email

If you proactively contact us via email, we will only collect your personal data (name, email address, message text) to the extent that you provide it. The data processing serves to process and respond to your contact request.

If the contact serves to carry out pre-contractual measures (e.g., advice on purchase interest, preparation of an offer) or relates to a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) lit. b GDPR.

If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) lit. f GDPR for reasons arising from your particular situation.

We only use your email address to process your request. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use.

Orders

Collection, processing, and disclosure of personal data when placing orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. The provision of data is necessary for the conclusion of a contract. Failure to provide data will result in no contract being concluded. Processing is based on Art. 6 (1) lit. b GDPR and is necessary for the performance of a contract with you.

Your data will be transferred, for example, to the shipping companies and dropshipping providers you have selected, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly adhere to the legal requirements. The scope of data transfer is limited to a minimum.

Your data will be transferred to Canada, among other places. An adequacy decision by the EU Commission has been issued for data transfers to Canada.

Reviews Advertising 

Data collection when writing a comment or review

When you comment on or review an article or post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. The purpose of processing is to enable comments/reviews to be made and to display comments/reviews.

By submitting your comment/review, you consent to the processing of the data you have provided. Processing is carried out on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of your consent until revocation. Your personal data will then be deleted.

When your comment is published, only the name you provided will be published.

Use of your email address for sending newsletters

We use your email address independently of contract processing exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. Processing is based on Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Your data will be passed on to a service provider for email marketing within the scope of order processing. Your data will not be passed on to other third parties.

Use of your email address for sending direct advertising

We use your email address, which we have received in connection with the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. The provision of your email address is necessary for the conclusion of the contract. Failure to provide this information will result in the contract not being concluded. Processing is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in direct marketing. You can object to this use of your email address at any time by notifying us. The contact details for exercising your right to object can be found in the legal notice. You can also use the link provided for this purpose in the advertising email. No costs other than the transmission costs according to the basic rates will be incurred for this.

Use of Klaviyo

We use the services of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”) for sending newsletters within the scope of order processing.

We pass on the information you provide during the newsletter registration (email address, first and last name, if applicable) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.

In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as your IP address, browser type, and device, as well as the time and date. This data can be used to create usage profiles under a pseudonym. The data collected is not used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.

Your data is usually transferred to Klaviyo servers in the USA and stored there. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself under the TADPF and is therefore committed to complying with European data protection principles.

Your personal data is processed on the basis of Art. 6 (1) (f) GDPR in accordance with our overriding legitimate interest in a targeted, effective, and user-friendly newsletter system. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.

For more information on data protection at Klaviyo, please visit https://www.klaviyo.com/legal/privacy-notice and https://www.klaviyo.com/legal/data-processing-agreement.

Use of mobile phone numbers for sending SMS advertising

We use your mobile phone number exclusively for our own advertising purposes to send SMS advertising, provided you have expressly consented to this, regardless of the contract processing.

The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent until revocation. Your mobile phone number will then be removed from the distribution list.

Your mobile phone number will be passed on to a service provider for SMS dispatch within the scope of order processing.

Payment service providers Credit information 

Use of PayPal

We use the PayPal payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The purpose of data processing is to enable us to offer you payment via the payment service. When you select and use payment via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.

All PayPal transactions are subject to the PayPal privacy policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Plus

We use the PayPal Plus payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The purpose of data processing is to enable us to offer you payment via the payment service. When you select and use payment via PayPal, credit card via PayPal, or direct debit via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.

For certain payment methods, such as credit card via PayPal or direct debit via PayPal, PayPal reserves the right to obtain credit information based on mathematical-statistical methods using credit agencies. To this end, PayPal transmits the personal data required for a credit check to a credit agency and uses the information obtained about the statistical probability of a payment default to make a balanced decision about the establishment, execution, or termination of the contractual relationship. The credit check may include probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and which include address data, among other things, in their calculation. Your interests worthy of protection will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in protection against payment default if PayPal makes advance payments.

You have the right to object at any time to the processing of your personal data based on Art. 6 (1) lit. f GDPR for reasons arising from your particular situation by notifying PayPal. The provision of data is necessary for the conclusion of the contract with your desired payment method. Failure to provide this data will result in the contract not being concluded with your chosen payment method.

Use of PayPal Express

We use the PayPal Express payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The purpose of data processing is to offer you payment via the PayPal Express payment service. In order to integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies may also be used for this purpose. Cookies enable your browser to be recognized.

The processing of your personal data is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in offering customer-oriented payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

When you select and use PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) lit. b GDPR. For more information on data processing when using the PayPal Express payment service, please refer to the corresponding privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of PayPal Check-Out

We use the PayPal Check-Out payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The purpose of data processing is to enable us to offer you payment via this payment service. When you select and use payment via PayPal, credit card via PayPal, direct debit via PayPal, or “Pay Later” via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) (b) GDPR.

Credit card via PayPal, direct debit via PayPal & “Pay later” via PayPal

For certain payment methods, such as credit card via PayPal, direct debit via PayPal, or “Pay later” via PayPal, PayPal reserves the right to obtain credit information based on mathematical-statistical methods using credit agencies. To this end, PayPal transmits the personal data required for a credit check to a credit agency and uses the information obtained about the statistical probability of a payment default to make a balanced decision about the establishment, execution, or termination of the contractual relationship. The credit check may include probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and which include address data, among other things, in their calculation. Your interests worthy of protection will be taken into account in accordance with the statutory provisions. The purpose of data processing is to check creditworthiness for the initiation of a contract. Processing is carried out on the basis of Art. 6 (1) (f) GDPR in accordance with our overriding legitimate interest in protection against payment default if PayPal makes advance payments.

You have the right to object to the processing of your personal data based on Art. 6 (1) lit. f GDPR at any time for reasons arising from your particular situation by notifying PayPal. The provision of data is necessary for the conclusion of the contract with your desired payment method. Failure to provide this data will result in the contract not being concluded with your chosen payment method.

Third-party providers

When paying via a third-party provider, the data required for payment processing is transmitted to PayPal. This processing is based on Art. 6 (1) lit. b GDPR. In order to carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 (1) lit. b GDPR. Local third-party providers can be, for example:

• Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
• giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)

Purchase on account via PayPal

When paying by purchase on account, the data required for payment processing is first transmitted to PayPal. To carry out this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; “Ratepay”) in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) lit. b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical methods (probability or score values) using credit agencies in accordance with the procedure described above. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in protection against payment default if Ratepay makes advance payments. Further information on data protection and which credit agencies Ratpay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

For more information on data processing when using PayPal, please refer to the relevant privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of Amazon Payments

We use the Amazon Payments payment service from Amazon Payments Europe s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; “Amazon Payments”).

The purpose of data processing is to offer you payment via the Amazon Payments payment service.

In order to integrate this payment service, it is necessary for Amazon Payments to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies may also be used for this purpose. Cookies enable your browser to be recognized.

Your personal data is processed on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in offering customer-oriented payment methods. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

When you select and use “Amazon Payments,” the data required for payment processing is transmitted to Amazon Payments in order to fulfill the contract with you using the selected payment method. This processing is based on Art. 6 (1) lit. b GDPR.

For more information on data processing when using the Amazon Payments payment service, please refer to the corresponding privacy policy at: https://pay.amazon.com/de/help/201212490

Use of Klarna payment options

We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; “Klarna”) on our website. When you select and use payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) lit. b GDPR.

“Pay Later” (invoice), “Pay Now” (payment by direct debit), “Financing” (installment purchase)

For certain payment methods such as “Pay Later” (invoice), “Pay Now” (direct debit), “Financing” (installment purchase), Klarna reserves the right to obtain credit information based on mathematical-statistical methods using credit agencies.

For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address, and data related to the order to a credit agency for the purpose of identity and credit checks and uses the information obtained about the statistical probability of a payment default to make a balanced decision about the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and which include address data, among other things, in their calculation. Your interests worthy of protection are taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit checks for the initiation of a contract. The processing is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in protection against payment default if Klarna makes advance payments. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) lit. f GDPR at any time for reasons arising from your particular situation by notifying Klarna. The provision of data is necessary for the conclusion of the contract with your desired payment method. Failure to provide this data will result in the contract not being concluded with your chosen payment method.

Further information, in particular which credit agencies Klarna passes on your personal data to, can be found for Germany at https://cdn.klarna.com/1.0/shared/ content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies

General information about Klarna is available for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be processed by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's privacy policy for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/ de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

Use of SOFORT

We use the payment service provider SOFORT GmbH (Theresienhöhe 12, 80339 Munich, Germany; “SOFORT”) for payment processing on our website. Sofort GmbH is a company of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The purpose of data processing is to offer you various payment methods through payment processing via the payment service provider SOFORT. If you have chosen this payment option, the data required for payment processing will be transmitted to SOFORT. This data processing is based on Art. 6 (1) lit. b GDPR. For more information on data processing when using the payment service provider SOFORT, please visit https://www.sofort.com/1.0/shared/content/legal/terms/de-DE/SOFORT/ and https://www.klarna.com/sofort/.

Use of the payment service provider Stripe

We use the Stripe payment service from Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland) on our website. The purpose of data processing is to enable us to offer you payment via the payment service. When you select and use Stripe, the data required for payment processing is transmitted to Stripe in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 (1) (b) GDPR.

Stripe reserves the right to obtain credit information based on mathematical-statistical methods using credit agencies. To this end, Stripe transmits the personal data required for a credit check to a credit agency and uses the information obtained about the statistical probability of a payment default to make a balanced decision about the establishment, execution, or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and whose calculation includes, among other things, address data. Your interests worthy of protection will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in protection against payment default if Stripe makes advance payments.

You have the right to object to this processing of personal data concerning you based on Art. 6 (1) lit. f GDPR at any time for reasons arising from your particular situation by notifying Stripe. The provision of data is necessary for the conclusion of the contract with your desired payment method. Failure to provide this data will result in the contract not being concluded with your chosen payment method.

All Stripe transactions are subject to the Stripe Privacy Policy. This can be found at https://stripe.com/de/privacy

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may not be able to use all the functions of this website to their full extent.

The links below provide information on how to manage (including deactivate) cookies in the most popular browsers:

Chrome: https://support.google.com/accounts/answer/61416?hl=de

Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you have changed pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of cookies or comparable technologies is based on Section 25 (2) TTDSG. The processing of your personal data is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our website.

You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Use of GDPR Legal Cookie

We use the consent management tool GDPR Legal Cookie from beeclever GmbH (Universitätsstraße 3, 56070 Koblenz a. Rh.; “beeclever”) on our website. The tool allows you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right to revoke consent already given.

The purpose of data processing is to obtain and document the necessary consent to data processing and thus comply with legal obligations. Cookies may be used for this purpose. The following information, among other things, may be collected and transmitted to beeclever: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data will not be passed on to other third parties.

Data processing is carried out to fulfill a legal obligation based on Art. 6 (1) (c) GDPR.

For more information on beeclever's terms of use and data protection, please visit: https://gdpr-legal-cookie.com/pages/terms-conditions and https://gdpr-legal-cookie.com/pages/datenschutzerklarung.

Advertising tracking

Use of Google Analytics 4

We use the web analytics service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.

Data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google will use the information collected on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator.

The following information, among other things, may be collected: IP address, date and time of page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Google uses technologies such as cookies, web storage in the browser, and tracking pixels, which enable an analysis of your use of the website. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and is therefore committed to complying with European data protection principles. Both Google and US government agencies have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.

When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in anonymized form. The IP address is truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area.

The processing of your personal data is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

To prevent Google Analytics from collecting and storing data across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices you use for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. Clicking here will set the opt-out cookie: Disable Google Analytics.

For more information on terms of use and data protection, please visit https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy?hl=de&gl=de.

Use of Facebook Pixel

We use the “Custom Audiences” remarketing function of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.

Meta Platforms Ireland and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Facebook. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible in particular for fulfilling the information obligations under Articles 13 and 14 of the GDPR, for complying with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Articles 33 and 34 of the GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Articles 15 - 20 GDPR, to comply with the security requirements of Art. 32 GDPR with regard to the security of the service, and to comply with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects the obligations of Meta Platforms Ireland under the joint processing agreement.

The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network. For this purpose, Facebook's remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads.

Your data may be transferred to the USA. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and is therefore committed to complying with European data protection principles.

Your personal data is processed on the basis of Art. 6 (1) lit. f GDPR in our overriding legitimate interest to target website visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. You can deactivate the “Custom Audiences” remarketing function here.

For more information about Facebook's collection and use of data, your rights in this regard, and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking

We use the online advertising program “Google Ads” on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).

When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data, and therefore do not serve to personally identify you. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that it is not possible to track cookies across the websites of Ads customers.

The information collected using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

Your data may be transferred to Google LLC's servers in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and is therefore committed to complying with European data protection principles.

Your personal data is processed on the basis of Art. 6 (1) lit. f GDPR in accordance with our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

You can disable personalized advertising in the Google advertising settings. Instructions on how to do this can be found at https://support.google.com/ads/answer/2662922?hl=de

Alternatively, you can prevent the use of cookies by third-party providers by visiting the Network Advertising Initiative's deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there. You will then not be included in the conversion tracking statistics.

For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/

Use of Google AdSense

We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

The purpose of data processing is to rent advertising space on the website and to target visitors to the website with interest-based advertising. This function displays personalized, interest-based advertising from the Google Display Network to visitors to the provider's website. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and is thus committed to complying with European data protection principles. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

The processing of your personal data is based on Art. 6 (1) lit. f GDPR from our overriding legitimate interest in addressing site visitors with targeted, interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

You can permanently disable the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third-party providers by visiting the Network Advertising Initiative's deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there. For more information and Google's privacy policy, please visit: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of Google Inc.'s remarketing or “similar audiences” feature

We use the remarketing or “similar audiences” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

The application is used to analyze visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies are used to record visits to the website and anonymized data about the use of the website. No personal data of website visitors is stored. If you then visit another website in the Google Display Network, you will see advertisements that are highly likely to take into account previously viewed product and information areas.

Your data may be transferred to Google LLC servers in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and is therefore committed to complying with European data protection principles.

Your personal data is processed on the basis of Art. 6 (1) lit. f GDPR in our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

You can permanently disable the use of cookies by Google by following the link below, downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can prevent the use of cookies by third-party providers by visiting the Network Advertising Initiative's deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.

For more information about Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/

Use of the Pinterest tag

We use the Pinterest tag from Pinterest Europe Limited (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland “Pinterest”) on our website.

The application is used to target visitors to the website with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then see personalized, interest-based Pinterest ads.

If you access our website via a pin on the Pinterest social network, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data, and therefore do not serve to personally identify you. If you visit certain pages on our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information collected using the conversion cookie is used to compile conversion statistics and thus optimize our website. The following information, among other things, may be processed: total number of users who clicked on one of our pins and were redirected to our website, subpages visited on our website (e.g., category or product pages), search queries on our website, your shopping cart contents, completed transactions.

Your data may be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Pinterest is not certified under the TADPF. Data transfer is based, among other things, on standard contractual clauses as suitable safeguards for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Your personal data is processed on the basis of Art. 6 (1) (f) GDPR in our overriding legitimate interest in targeting website visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation. You can deactivate personalized advertising in the personalization settings on Pinterest or via the AdChoices website optout.aboutads.info. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

For more information about Pinterest's collection and use of data, your rights in this regard, and options for protecting your privacy, please refer to Pinterest's privacy policy at https://policy.pinterest.com/de/privacy-policy.

Use of TikTok Pixel

We use the TikTok Pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”) on our website. Both companies are jointly responsible for data processing (hereinafter “TikTok”).

Data processing serves the purpose of identifying and analyzing our customers' website visits, as well as improving customer engagement by placing targeted advertisements and evaluating the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among other things, may be collected and transmitted to TikTok: date and time of the visit, information about the browser and device type you are using, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, this does not allow users to be personally identified.

Your data may be transferred to third countries, such as the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TADPF. Data transfers to the USA and third countries without an adequacy decision are based, among other things, on standard contractual clauses as suitable safeguards for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

The processing of your personal data is based on Art. 6 (1) lit. f GDPR from our overriding legitimate interest in identifying our customers and addressing them with targeted, interest-based advertising. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software.

For more information on data protection, please visit https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Plug-ins and other

Use of Google Maps

We use the function for embedding Google Maps maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.

This function enables the visual representation of geographical information and interactive maps. When pages containing Google Maps are accessed, Google also collects, processes, and uses data from visitors to the websites.

Your data may also be transferred to the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and is therefore committed to complying with European data protection principles.

Your personal data is processed on the basis of Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

For more information on the collection and use of data by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html. There, you also have the option of changing your settings in the privacy center so that you can manage and protect your data processed by Google.

Use of Google Fonts

We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.

The purpose of data processing is to ensure the uniform display of fonts on our website. To load the fonts, a connection to Google's servers is established when the page is accessed. Cookies may be used for this purpose. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.

Your data may be transferred to the USA. An adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF), is in place for the USA. Google has certified itself under the TADPF and is therefore committed to complying with European data protection principles.

The processing of your personal data is based on Art. 6 (1) lit. f GDPR due to our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object at any time to the processing of your personal data based on Art. 6 (1) lit. f GDPR for reasons arising from your particular situation by notifying us.

For more information on data processing and data protection, please visit https://www.google.de/intl/de/policies/ and https://developers.google.com/fonts/faq.

Use of Adobe Fonts

We use Adobe Fonts from Adobe Systems Software Ireland Limited (4-6 Riverwalk Citywest Business Campus, Dublin 24, Ireland; “Adobe”) on our website.

The purpose of data processing is to ensure the uniform display of fonts on our website. To load the fonts, a connection to Adobe servers is established when the page is accessed. Cookies may be used for this purpose. Among other things, your IP address and information about the browser and operating system you are using are processed and transmitted to Adobe.

Your data may be transferred to third countries such as the USA and India. There is no adequacy decision by the EU Commission for India. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Adobe has certified itself under the TADPF and is therefore committed to complying with European data protection principles.

Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a user-friendly and aesthetic design of our website. You have the right to object at any time to the processing of your personal data based on Art. 6 (1) lit. f GDPR for reasons arising from your particular situation by notifying us.

Further information on data processing and data protection can be found at https://www.adobe.com/de/privacy/policy.html and https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

Rights of data subjects and storage period

Duration of storage

After complete contract processing, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular those under tax and commercial law, and then deleted after the expiry of the retention period, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: right to information, right to rectification, right to erasure, right to restriction of processing, right to data portability.

In addition, pursuant to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct marketing.

Right to lodge a complaint with the supervisory authority

Pursuant to Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right to object

If the processing of personal data listed here is based on our legitimate interest pursuant to Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.

Once you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for direct marketing purposes.

Last update: November 3, 2025